Optometry - Journal of the American Optometric Association
Volume 75, Issue 4 , Pages 251-256, April 2004

Developing the Marketing Mix☆

  • Christopher E. Woodruff, O.D.

      Affiliations

    • Christopher E. Woodruff, O.D., teaches practice management at the Nova Southeastern University College of Optometry in Ft. Lauderdale, Florida, from which he has received an M.B.A. He can be reached at (954) 262-1434; fax (954) 262-1818; or chrisw@nova.edu. The views expressed are those of the author and do not necessarily reflect the views of the American Optometric Association.

No abstract is available. To read the body of this article, please view the PDF online.

 

☆ Having determined the segment of the eye and vision care market to target, an optometrist must select a marketing strategy and the proper marketing tools to reach the desired patient base.

PII: S1529-1839(04)70053-6

doi:10.1016/S1529-1839(04)70053-6

Optometry - Journal of the American Optometric Association
Volume 75, Issue 4 , Pages 251-256, April 2004

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