Part 3: The return visit

 F. Mason Smith, O.D., is vice president of professional development for Eyefinity, chair of the Southern College of Optometry, and a past chair of the board for Vision Service Plan (1998-2000). James Kirchner, O.D., is chair of the AOA Communications Group Executive Committee, the founder of Eyecare Specialties (a Lincoln, Nebraska-based multisite, multidoctor optometric practice company) and HiTech Optics (a wholesale optical laboratory), and a co-developer of QMSystems, LLC, a comprehensive, Web-based computer system for eye care practices. Walter D. West, O.D., is an internationally recognized author, speaker, and practice management expert, the chief editor of Optometric Management magazine, and the program director for The Vision Care Institute™. Opinions expressed are those of the authors and not necessarily those of the American Optometric Association.

PII: S1529-1839(08)00517-4

doi: 10.1016/j.optm.2008.09.006